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It has been successful in the social network market and online game industry.Weixin was an instant hit; just over 400 days after its launch it already had 100 million users.The app is an “unstoppable marketing method” for companies (Wang 2014, 3); We Chat allows them to reach their customers in versatile ways.Not only does We Chat allow companies to minimize the gap with their customers and maintain relations, it also lets them reach out to new clients and explore new ways of marketing (Fang 2014, 3-5).When talking to friends and saying things like ‘happy birthday’, ‘I miss you’, or ‘xoxo’, the screen will fill itself with falling hearts, stars or smilies. One does not only connect through We Chat by matching one’s address book or adding them by them ‘ID’, but when meeting someone who you want to add to your We Chat, you can simply let them scan your own QR-code.We Chat Basic Functions: Amongst its millions of users, there are 100.000s of companies that have registered with We Chat.These ‘cute’ images have also become popular through Japanese We Chat counterpart ‘Line’.We Chat has also incorporated some funny ‘easter eggs’ in its application.
The seemingly private environment of We Chat make it an attractive platform for users to share (personal) information.This is where We Chat poses a potential competitive threat to Weibo.But although We Chat might seem more private, it is also targeted by governmental campaigns.How it works: one can ‘follow’ registered companies by ‘searching contacts’ and adding ‘official accounts’.Once a user is following a company, the company can send text, images, audio, video or links to its clients We Chat, who receives a notification for every update.
‘Moments’ is a closed social network between friends.